Conor Maynard is back with his hot new single If I Ever remixed by Kapera

Friday 10th February 2023

In his new music video for “If I Ever,” pop star Conor Maynard explores trust and suspicion in relationships and the different outcomes that they each can lead to. Directed and produced by Maynard himself, the video features a split-screen of Maynard and his love interest. On one side we see Maynard snooping onto his girlfriend’s phone and the fallout that has on him and his relationship. On the other side we glimpse an alternate reality in which he doesn’t peek onto her device, and the loving life they go on to lead. The video asks the question, is it better to live in blissful ignorance, or face the painful reality? 

In the winter of 2022, Conor disappeared from social media, leaving his 13M+ followers scratching their heads. The silence was even more curious after what had been a whirlwind year for the famously prolific songwriter and YouTube star, which saw him travel the world on his biggest headlining tour to date, hitting more than 20 cities across the US and Europe. With the release of his new single “If I Ever,” fans got the answers they’ve been looking for. “If I’m honest, at the end of 2022 I went through a really rough breakup, which led to the decision to take a step back from everything, rather than trying to pretend I was fine,” Maynard revealed. “I took the time to pour it all into the only thing that ever seems to help me get through difficult moments - my music.” 

Now, following his time away from the spotlight, Maynard has returned with “If I Ever,” the first taste of a bold new slate of material that he plans to release throughout 2023. Featuring fiercely personal songwriting and a new confidence found touring the world, “If I Ever” marks a creative turning point for Maynard, as he lets the abundant skills of his youth blossom and steer him into new directions of artistry and creativity. 

“‘If I Ever’ is the first of a series of songs I wrote about an extremely difficult breakup I went through last year,” Maynard recalls. “It was a unique relationship and hard to write about, because 90% of it took place over phone calls and video calls, which I understand was common during the pandemic. This song captures my emotional experience following that breakup, and the anticipation I continue to feel about my upcoming appearance in her hometown of Sydney, Australia, since in our last conversation, she told me she still hopes to see me there.”

Posted by Craig Jones