your Soul Food >    Login    Forgot your password?    Register Club DJ    Register Radio DJ   

  • "Niven and the team at Soulfood always had great advice and delivered on helping break music into the clubs and DJ's in the UK, they are always on point and a valued member of the Disrupt team."
    Phil Kemish - Disrupt
  • "3 Beat only ever look to Soulfood for all their urban club promotions. Without a shadow of doubt they are the best in the business. Delivering great campaigns and No 1s for us time after time. Sigma, Stylo g, Fuse Odg, Skepta, Jus Now have hugely benefitted from the exposure their service provides." JON BARLOW, 3 BEAT
    Jon Barlow - 3Beat
  • "Soulfood always provide the best service, they will always be my #1."
    Michael Rivalland - Virgin/EMI Records Senior Marketing Manager
  • "Soulfood are fantastic to work with & their passion, hard work & 100% dedication to breaking records at club is integral to our campaigns. Always flexible & hard working they are an absolute pleasure to deal with."
    Martin Harris - RCA Records Marketing
  • "The guys at Music House are the best in the business.Their enthusiasm is addictive, their knowledge of front line club promotion has been honed over many many years and the coverage their campaigns afford our releases are an integral point to our successes. Every weekend we know someone new is hearing one of our tracks due to the care and attention they give".
    Jon Barlow (3Beat)


Release date: 19/01/2018 Label: Polydor


J BALVIN Releases New Single And Video “MACHIKA” 

-The Highly-Anticipated Follow-Up To The Worldwide #1 Hit “Mi Gente” And The Next Advance Single From J Balvin’s Expected 2018 New Album


Continuing J Balvin’s Goal To Bring Reggaeton To An Ever-Increasing Audience With Global Collaborators & Musical Fusions, “Machika” Features Appearances From Brazilian Superstar Anitta and New Aruban Artist Jeon, As Well As Production From Chuckie and ChildsPlay



As A Leading Ambassador For The Surging Arts & Cultural Community of Colombia,

 J Balvin Filmed The Large Scale Machika Video In His Native Medellin and Ituango.


Today marks the worldwide release of J Balvin’s highly-anticipated new single and video “Machika” – his follow-up to the landmark global #1 single “Mi Gente”. J Balvin & Willy William’s “Mi Gente” (My People) was the first-ever all-Spanish language song to reach #1 on Spotify’s Global Chart, saw a remix with Beyoncé reach #1 on iTunes in 50 countries, and ended 2017 with three straight months at #1 on Billboard’s “Hot Latin Songs” chart, and as the overall #3 most watched music video of the year on YouTube, with over 1.5 BILLION views in just six months.  With “Machika” (the next advance single from his expected 2018 new album), J Balvin looks to further expand the worldwide embrace of Latin Urban music, transcending previous language barriers, and once again working with distinctive global artists and DJ’s such as Brazil’s top international pop star Anitta, creative new Aruban artist Jeon, and production from Surinamese born/Aruba residing DJ Chuckie, and Amsterdam’s multi-platinum trio ChildsPlay.


“The success of ‘Mi Gente’ has been a blessing, but one I worked very long and deliberately to reach - bringing our Latin roots to fans around the world, recording primarily in our Spanish language, but not limiting our creativity to thinking just of ‘Spanish’ music.  Stretching to collaborate with Willy William and then Beyonce helped internationalize my music but without departing from my culture which I hold close to my heart. I am very excited about following up that success with ‘Machika’ - working with a truly international team of collaborators that stretches from Brazil, Afro-Caribbean and European EDM. It continues to bring the sounds of Reggaeton into a global music environment.” – J BALVIN


“It's such an honor for me to participate in this amazing project with my friend J. Balvin and Jeon.

When I received this invitation I was really excited and happy to be given the opportunity! The music is amazing and full of energy. The video has amazing production with breathtaking direction and photography.

A different project from anything I've done in the past." – ANITTA


“It is a true honor for me to be part of this very special collaboration. Working with J Balvin and Anitta on ‘Machika’ has been an inspiration.  After such a creative experience, I am ready for future collaborations with J Balvin and other international artists while always remaining true to my island (Aruban) roots” - JEON


Social media anticipation for “Machika” has been remarkable, with Tens of Millions of views already notched for the videos of distinctive Blue-eyeballs seen around the world, and lucky fans getting surprise first listens on the street:



With art-driven travelers from around the world now flocking to the growing cultural scene of Medellin, J Balvin also brought these global music influencers to the mountains of his hometown for an epic-scale video shoot with extras from throughout the city’s arts community.   With the song’s release today, J Balvin will now give the first public concert performance of “Machika” tomorrow, January 20th as a headline performer at the annual “CALIBASH” Concert At STAPLES CENTER, alongside Jennifer Lopez, French Montana, Bad Bunny, Becky G & More.

Track listing:

1. Machika (Main Mix)
2. Machika (Extended Mix)

Bookmark and Share