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  • "The guys at Music House are the best in the business.Their enthusiasm is addictive, their knowledge of front line club promotion has been honed over many many years and the coverage their campaigns afford our releases are an integral point to our successes. Every weekend we know someone new is hearing one of our tracks due to the care and attention they give".
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  • "3 Beat only ever look to Soulfood for all their urban club promotions. Without a shadow of doubt they are the best in the business. Delivering great campaigns and No 1s for us time after time. Sigma, Stylo g, Fuse Odg, Skepta, Jus Now have hugely benefitted from the exposure their service provides." JON BARLOW, 3 BEAT
    Jon Barlow - 3Beat

Wednesday 10th October 2012

The one and only Sticky releases his first single for Big Dada and, as you’d expect from a man renowned for UKG but more comfortable talking about hip hop, r&b and reggae, it’s a complete surprise. A producer known for bringing the best out of vocalists, this is an instrumental track; a legend of two step, this is more of a house tempo and rhythm.

But Sticky does strange, magical, clever things with whatever he works with. In the same way that his classic “Triplets” rhythm sent shockwaves through the garage scene at the time, “Pedal Riddim” brings a whole new swing to four-to-the-floor that DJs and, more importantly, their dancefloors, will love.

It’s a subtle grower that keeps you coming back, set to a (bi)cyclical pedalling rhythm perfect for the end of a summer of bike-related magnificence. There are certain constants with a Sticky production, though – the tune is bold, bright and fun. Play it, play it again, then keep playing it.

Watch the video here: