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    Michael Rivalland - Virgin/EMI Records Senior Marketing Manager
  • "3 Beat only ever look to Soulfood for all their urban club promotions. Without a shadow of doubt they are the best in the business. Delivering great campaigns and No 1s for us time after time. Sigma, Stylo g, Fuse Odg, Skepta, Jus Now have hugely benefitted from the exposure their service provides." JON BARLOW, 3 BEAT
    Jon Barlow - 3Beat
  • "Niven and the team at Soulfood always had great advice and delivered on helping break music into the clubs and DJ's in the UK, they are always on point and a valued member of the Disrupt team."
    Phil Kemish - Disrupt
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  • "The guys at Music House are the best in the business.Their enthusiasm is addictive, their knowledge of front line club promotion has been honed over many many years and the coverage their campaigns afford our releases are an integral point to our successes. Every weekend we know someone new is hearing one of our tracks due to the care and attention they give".
    Jon Barlow (3Beat)

Thursday 7th June 2012

Shiré (Sha-ray)

“Shiré epitomizes the old cliché’ that ’Success is but failure turned inside out.’”Charles “CK” King

“I think she is outstanding, hard- working and very driven, plus she is beautiful and has the voice of an angel.” Steve Rifkind 

Baltimore native Shiré was once the lead singer of the all-girl group LovHer, founded by fellow R&B crooner Sisqo when Shiré was barely out of high school. At the time she was simply known as “Chinky”; a nickname given to her by Sisqo.

The group had some moderate success but never officially released an album, so she has seen her fair share of ups and downs in the music industry. However, she remains driven never letting any obstacles discourage her faith or passion to be successful. Ask anyone who knows her and they will tell you she is hardworking and very determined.

Equipped with a new album and a fresh outlook on the music business, she is ready to prove that she has a right to be considered as one of the great singer/songwriters of our day. She is blessed with incredible vocal ability like none other.

When asked her feelings on her budding solo career she says “I have been blessed with this voice and with another opportunity to pursue my dream; now is my chance to finally make a statement to the industry, my peers and more importantly to all of my fans”.

Her new “buzz” single “Beg U Not To Go” is now being serviced to radio and is NOW available on iTunes. (  

Watch the video for “Beg U Not To Go” here:

Her follow up single “Cold World” featuring Maino along with her debut solo album also entitled “Cold World” is expected to hit stores this Fall.

For more Info on Shiré: