Release date: 02/04/2012 Digital release date: 02/04/2012 Label: 3Beat
Sway returns in style with his brilliant new single ‘Level Up’ on 2nd April through 3 Beat Records. The track was Zane Lowe’s Hottest Record In The World yesterday as well as getting the seal of approval from MistaJam.
Never one to conform to the norm, Sway constantly looks for ways to stand out from the crowd and he will have heads and ears turning with his latest offering. Combining Flux Pavilion’s speaker-oscillating dubstep production with Sway’s signature lyrical word-play and newcomer Kelsey McHugh’s soulful vocals on the hook, ‘Level Up’ brings a unique sonic to the table.
“The song is about winning, elevation, going from one stage in your life to a better one,” explains Sway. “I wanted to the capture that moment and that feeling we get when we feel like we've achieved something that will change your life.”
The collaboration with Flux Pavillion came about when Sway was introduced to the producer’s music by 1Xtra’s Semtex. Making contact with the producer via Facebook, Sway discovered Flux was a fan and within weeks the pair were working in the studio together.
Sway ended 2011on a high. His single ‘Still Speedin’ became his biggest hit to date charting in the top 20 in the middle of the Christmas chart battles. It was an incredible achievement for Sway. ‘Still Speedin’ also became Sway’s biggest radio record to date making playlists across the country.
The anthemic nature of the single made it a favourite for soundbeds on TV shows from Soccer AM to the Grand Prix and even BBC One’s light entertainment show, Winter Wipeout. “It’s taken a while to get this overall acclaim but it just goes to show that persistence is always the way forward,” says Sway.
Sway is currently putting the finishing touches to his album ‘Deliverance.’ It will be released later this year and comes 6 years since his debut, the Mercury Music Prize nominated ‘This Is My Demo.’