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    Jon Barlow / 3Beat

Friday 16th July 2010

Hi guys

Ok hot of the press is this very exciting announcement, the start of a new era of pop courtesy of the guys at Virgin Records and pop guru Peter Robinson, who you will all know and love as the brainchild of the fantastic

Here is a note from Peter introuding the extremely exciting Popjustice Hi-Fi:

Dear Disc Jockeys

My name's Peter Robinson and I run a website called Some of you may have come across it but for those who haven't the general idea is shouting about brilliant pop music and shouting at bad pop music. It's been going for just over ten years, so it's been Steps to Gaga and everything in between.

I'm writing now because excitingly (for me at least) I've just started a record label. It's called Popjustice Hi-Fi, and it's running through Virgin Records - there's a website at which should explain what we're up to.

As someone who's spent a lot of his teenage years (and rather a lot of his adult life) staggering around nightclubs spilling drinks while attempting to carry off ludicrous dance moves it's a bit of a thrill that Popjustice Hi-Fi might be able to inspire some staggering and some drink spillages all of its own.

There's a bit on the website where we talk about enjoying remixes that actually contain an element of the song they're supposed to represent, and that's something that's really important to us, so I should warn you that it's going to be fairly light on the 'dubstep rework with vocals taken out' front. Apols in advance if that is your thing.

Anyway, I just wanted to say a quick hello. I'm very excited that Craig's working with us on our releases. Please feel free to get in touch with me (details on the Popjustice Hi-Fi website) if you have any queries, it would be great to hear from you.



Posted by Craig Jones