Same Difference

Shine On Forever (Photo Frame)

Release date: 29/08/2010 Label: Poplife

SAME DIFFERENCE

New single and album announced under fresh

record and management deal

Q: Why haven't Same Difference given up yet? 

A: Because pop is a calling, not a lifestyle choice and both Sean and Sarah (for it is they) have unfinished business in the all-warbling, mostly-dancing, entertainment 'arena - Popjustice

IT’S OFFICIAL: Polka dot dresses and cherry-topped milkshakes have been terminally trashed, and the band that many loved-to-hate has undergone something of a transformation. Beware – you could find yourselves liking what you see.

Free from the kiddy-pop confines of their Syco deal with Simon Cowell, Same Difference aka Sean and Sarah Smith, are back with a striking image makeover, new label and management and a rather good new single entitled, Shine On Forever (Photo Fram)’ – released 29 August.  A hook-filled modern pop record, with an almighty power-pop chorus, Shine On Forever (Photo Frame’, co-written by Sean & Sarah, comfortably bridges the gap from their first album to sophomore release, due in November, and with an impressive tour diary that’s jam-packed throughout 2010, including a 60 date headlining summer tour of Pontins, Same Difference are living proof there is indeed life after The X Factor. 

Same Difference’s metamorphic infiltration has already begun with a series of ‘is that really them?’ photos surfacing on the net, followed by an oldie but goodie trick of the trade.  When a hot white label entitled ‘Spot The Difference’, from fidget house maestro’s Beardy Kids, fell into the hands - and on the decks - of some of the UK’s coolest DJ’s, little did they realise it was in fact the new Same Difference single.  A few key plays, rave reviews and behind the scenes sniggers later, the revelation was a full throttle slushee in the face of the haters. 

The video clip for Shine On Forever (Photo Frame) moves things on a step.  Filmed at the renowned Lightbox Room, of London’s famous gay club, Fire, which is sure to raise an eyebrow or two, Sean & Sarah burn up the dance floor in more ways than one…

Speaking of dancefloors, be sure to check out the Riffs & Rays (Lady Gaga/The Saturdays) floorfiller remix, which takes the track to a whole new level.

Impressed some? We hope so.  Under the liberty of their new record deal with PopLife Records, Same Difference have seized their new-found freedom by the scruff of the neck and choked their cheesy past into pure oblivion.  If you thought you knew what to expect from, Same Difference, think again.

The single Shine On Forever (Photo Frame), is released on PopLife Records on 29th August.  The album is released on PopLife Records in November.  For more band information visit www.samedifferenceworld.com

Track listing:

1. Riffs & Rays Club Mix
2. Thin Red Men Club Mix
3. Matt Pop Remix
4. Beardy Kids Remix
5. Riffs & Rays Radio Edit
6. Original